About
For as long as I can remember, I've built worlds through stories. Combining words and visuals to craft narratives that connect. As a multi-creative, I bring together a background in design, a love for storytelling, and a deep understanding of commercial strategy and apply all three to every project I work on. I believe at its core, every great brand is a story waiting to be told.
For as long as I can remember, I've built worlds through stories. Combining words and visuals to craft narratives that connect. As a multi-creative, I bring together a background in design, a love for storytelling, and a deep understanding of commercial strategy and apply all three to every project I work on. I believe at its core, every great brand is a story waiting to be told.
I'm Meera, a creative lead, art director, conceptual thinker, illustrator and Central Saint Martins graduate based in London.
I believe the best creative work starts with a question nobody has thought to ask yet. My job is to find that question and then build the idea, the visual language and the story around it.
I work across the full creative process. From the first strategic framework through to final execution, I define how brands think, feel and show up across campaigns, content, identity and everything in between. I lead teams, direct shoots, write concepts, and stay hands on at every stage because the craft matters as much as the idea.
I'm drawn to work that means something. Ideas built on genuine human insight that connect, that move people, that make them feel something they weren't expecting to feel. Empathy is the starting point. Humour is a tool I use more than most. Emotion is always the goal.
I'm Meera, a creative lead, art director and Central Saint Martins graduate based in London.
I believe the best creative work starts with a question nobody has thought to ask yet. My job is to find that question and then build the idea, the visual language and the story around it.
I work across the full creative process. From the first strategic framework through to final execution, I define how brands think, feel and show up across campaigns, content, identity and everything in between. I lead teams, direct shoots, write concepts, and stay hands on at every stage because the craft matters as much as the idea.
Storytelling has never been limited to one medium for me. Alongside my commercial work I write and illustrate. Paul the Silly Dinosaur is a children's book aimed to tackle the stigma around talking about children's mental health and Insaniyat is a short film I directed on the essence of humanity found in the everyday.
Beyond life behind a screen or on set, I'm most likely traipsing around a market looking for curious objects or taking the long route home because the best ideas come at the most unlikely times (and in the most unlikely places).
I'm drawn to work that means something. Ideas built on genuine human insight that connect, that move people, that make them feel something they weren't expecting to feel. Empathy is the starting point. Humour is a tool I use more than most. Emotion is always the goal.
Storytelling has never been limited to one medium for me. Alongside my commercial work I write and illustrate. Paul the Silly Dinosaur is a children's book born out of pure joy, and Insaniyat is a short film I directed on what it means to be human.
Beyond life behind a screen or on set, I'm most likely traipsing around a market looking for curious antiques and odd shaped vegetables, or taking the long route home through a park because the best ideas come at the most unlikely times (and in the most unlikely places).
Storytelling has never been limited to one medium for me. Alongside my commercial work I write and illustrate. Paul the Silly Dinosaur is a children's book aimed to tackle the stigma around talking about children's mental health and Insaniyat is a short film I directed on the essence of humanity found in the everyday.
Beyond life behind a screen or on set, I'm most likely traipsing around a market looking for curious objects or taking the long route home because the best ideas come at the most unlikely times (and in the most unlikely places).