About
I'm Meera, a Creative Lead and Art Director based in London, with almost a decade of experience building brands through integrated campaigns and social-first creative. I graduated from Central Saint Martins and have spent my career working across the full creative process: from strategy and concept through to campaign execution, shoot direction and edit.
I believe the best creative work starts with a question nobody has thought to ask yet. My job is to find that question and then build the idea, the visual language and the story around it.
I work end-to-end to define how brands think, feel and show up across campaigns, content and culture. I lead creative teams, direct shoots, write concepts, and stay hands-on at every stage, because the craft matters as much as the idea.
I'm Meera, a Creative Lead and Art Director based in London, with almost a decade of experience building brands through integrated campaigns and social-first creative. I graduated from Central Saint Martins and have spent my career working across the full creative process: from strategy and concept through to campaign execution, shoot direction and edit.
I believe the best creative work starts with a question nobody has thought to ask yet. My job is to find that question and then build the idea, the visual language and the story around it.
I work end-to-end to define how brands think, feel and show up across campaigns, content and culture. I lead creative teams, direct shoots, write concepts, and stay hands-on at every stage, because the craft matters as much as the idea.
The work that drives me is built on genuine human insight. I use empathy as a starting point, humour as a tool, and emotion as the goal. If it doesn't move someone, it isn't done yet.
I'm Meera, a Creative Lead and Art Director based in London, with almost a decade of experience building brands through integrated campaigns and social-first creative. I graduated from Central Saint Martins and have spent my career working across the full creative process: from strategy and concept through to campaign execution, shoot direction and edit.
I believe the best creative work starts with a question nobody has thought to ask yet. My job is to find that question and then build the idea, the visual language and the story around it.
I work end-to-end to define how brands think, feel and show up across campaigns, content and culture. I lead creative teams, direct shoots, write concepts, and stay hands-on at every stage, because the craft matters as much as the idea.
The work that drives me is built on genuine human insight. I use empathy as a starting point, humour as a tool, and emotion as the goal. If it doesn't move someone, it isn't done yet.
Storytelling has never been limited to one medium. Alongside my commercial work, I write, direct and illustrate. Paul the Silly Dinosaur is a children's book addressing mental health stigma, and Insaniyat is a short film I directed on the essence of humanity in the everyday.
The work that drives me is built on genuine human insight. I use empathy as a starting point, humour as a tool, and emotion as the goal. If it doesn't move someone, it isn't done yet.
Storytelling has never been limited to one medium. Alongside my commercial work, I write, direct and illustrate. Paul the Silly Dinosaur is a children's book addressing mental health stigma, and Insaniyat is a short film I directed on the essence of humanity in the everyday.
Storytelling has never been limited to one medium. Alongside my commercial work, I write, direct and illustrate. Paul the Silly Dinosaur is a children's book addressing mental health stigma, and Insaniyat is a short film I directed on the essence of humanity in the everyday.